Supported by the all star 'sports influencer' cast and a commissioned soundtrack the video received over 16 million views eclipsing previous campaigns.
To support the video campaign stills were shot by cult actor, photographer and 'teen heart throb' Cole Spouse and seeded to his 6 million strong fan base.
ADIDAS UBX is the most premium running shoe for female athletes and fashion forward 16-25 year olds.
The global campaign showed the ever growing empowerment and confidence of our hero runners through growing monolithic architecture. The cast were carefully selected sports influencers who amplified the campaign and became loyal Adidas brand ambassadors.
The campaign even extended to digital and social, with dedicated landing pages which featured the film and offered customers the chance to trial the footwear for 100 days.
The campaign received organic press coverage due to the high profile of the actor Cole Sprouse who promoted the campaign through his own channels and PR team, launching his professional career as a photographer.