Ross Taylor

We pitched to win Formula E social successfully and produced content during the following 3 seasons.

The content was stratgically designed to ignite competition between the different racing teams, help showcase the drivers as personas, showcase electric tech innovations and build a loyal fanbase.

Formula E is totally unpredictable because all engines are standardised, this makes for far more action on the track vs formula 1.

We took all of the most iconic moments of Formula E and showed them in an immersive 45 second spot.