HANDMADE by KFC
HANDMADE by KFC CASE STUDY
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KFC Handmade
Not a lot of people know that at KFC the chicken is made fresh every day, by hand. It’s the way it’s always been since the Colonel opened his first restaurant. To tell the world we hijacked ETSY. The biggest digital platform famous for handmade goods.
We shared our handmade story through a handmade craft as old as the Colonel’s recipe! Creating 5 limited edition badass cross stitch patterns inspired by the Colonel. Tapping into a craft that’s making a comeback, bringing a fresh twist to an old classic.
Cross Stitched Email