Formula E is a global electric motorsport series that races on the streets of some of the most iconic cities in the world. Over the last four seasons Formula E has come under heavy criticism, we’ve been called ‘Milk Floats’, ‘Hairdryers’, and ‘Toy Cars’. The need for an electric championship has even been questioned.
Now in its 5th Season Formula E has grown up thanks to the launch of the new 2nd Generation car, an iconic machine specifically engineered to attack the city streets. We needed a way to showcase our new car and get motorsport fans excited about electric street racing.
We decided to create a street fight of EPIC proportions, captured at a miniature scale, taking Formula E closer to the streets than ever before. Two mini RC versions of the Gen 2 car battling it out in a phenomenal street chase – All filmed in a cinematic way.
Watch the award wining hero content film 'Street Level" here
Street level has been recognised by some of the most prestigious awards bodies for art direction and craft. The attention to detail was meticulous in a unique scaled down production process.