Creative Director Rimmel London - Havas WW 2015-2016
Creative Direction / Art + Copy / Design / Photography
A content calendar that adapts to seasons and trends was created to provide structure to Rimmel's social comms.
Emails, homepage content, tutorials and social content were created every month thanks to carefully orchestrated shoots designed to maximise asset output. The project started small but soon gathered a lot of momentum...
A suite of over 30 3 minute tutorials were storyboarded, scripted and produced to service Rimmel's 'Always On' content.
Hero activations were sold in to enahnce the digital platform concept 'Live From London'
Style compass curated all of the latest trends live from the streets of London for Rimmel fans to explore in a 'choose your own adventure' style Instagram feed.
A 360 degree video, live reports from fashion week, over 100 tutorials, tips, tricks, hacks, emails galore - it was a busy year of content creation but that wasn't all. In the background a global event was well underway, introducing....The London Look International Contest
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